The global wellness industry is worth $4.5 trillion, and it’s growing at double the speed of the global economy.

According to Ogilvy’s recent Wellness Gap study, 73% of the global consumers surveyed wellness to be an essential element of a brand’s mission.

But here’s the tricky thing: wellness is no longer as simple as doing a yoga class, drinking detox tea or going to a spa. What the consumer wants, is wellness to be an integrated, authentic and meaningful part of your brand.

My purpose is to inspire marketers, creatives, strategists, entrepreneurs and innovators who want to tap into the rapidly growing wellness market.

For trend presentations, brainstorming session or a coffee, contact me.

Wellness trends

The global wellness industry is worth $4.5 trillion, and it’s growing at double the speed of the global economy.

According to Ogilvy’s recent Wellness Gap study, 73% of the global consumers surveyed wellness to be an essential element of a brand’s mission.

But here’s the tricky thing: wellness is no longer as simple as doing a yoga class, drinking detox tea or going to a spa. What the consumer wants, is wellness to be an integrated, authentic and meaningful part of your brand.

trendwatching

My purpose is to inspire marketers, creatives, strategists, entrepreneurs and innovators who want to tap into the rapidly growing wellness market.

For trend presentations, brainstorming session or a coffee,  contact me.

I provided trend presentations, consulting and brainstorming for, among others: lululemon athletica (Amsterdam), Conservatorium Hotel, THNK School Of Creative Leadership.

My trend reports, articles and columns are published in: Vogue, Elle, Men’s Health, Women’s Health, Cosmopolitan, Glamour, Harper’s Bazaar, Holland Herald, Happinez and Yoga Magazine.

wellness trendwatcher

Between 2000-2017 I was a contributor to the annual book MOOD, published by trend research and forecasting agency Trendslator. Mood is about researching and translating trends to insights and foresights, new strategies and innovative concepts.

As a trend expert, I’ve discussed my wellness insights in various interviews for, among others, Dutch TV-show Koffietijd and Editie NL, Dutch radio shows BNR Nieuwsradio and VARA Radio, newspapers NRC, Volkskrant and Parool.

In 2015, I was chosen by Women’s Health as one of the 40 most important influencers in fitness & health.

I provided trend presentations, consulting and brainstorming for, among others: lululemon athletica (Amsterdam), Conservatorium Hotel, THNK School Of Creative Leadership.

My trend reports, articles and columns are published in: Vogue, Elle, Men’s Health, Women’s Health, Cosmopolitan, Glamour, Harper’s Bazaar, Holland Herald, Happinez and Yoga Magazine.

Between 2000-2017 I was a contributor to the annual book MOOD, published by trend research and forecasting agency Trendslator. Mood is about researching and translating trends to insights and foresights, new strategies and innovative concepts.

As a trend expert, I’ve discussed my wellness insights in various interviews for, among others, Dutch TV-show Koffietijd and Editie NL, Dutch radio shows BNR Nieuwsradio and VARA Radio, newspapers NRC, Volkskrant and Parool.

In 2015, I was chosen by Women’s Health as one of the 40 most important influencers in fitness & health.

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